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  • Writer's pictureArchana Y

Reduce, Reuse, Recycle

1,726 people form giant human recycling logo for record attempt in India

The New Indian Express, Nippon Paint India Pvt Ltd and B.S Abdur Rahman Crescent Institute of Science and Technology managed to round up a staggering 1,726 people to take part and form the massive image in Chennai, and we mapped, structured and translated the Recycle logo for them on the ground on a hot April Earth Day in Vandalur.

Everyone was given a green T-shirt and cap to wear, so that that the logo appeared as a block colour when viewed from above – which created some impressive aerial photos.

The companies attempted the record to promote the message of 'Reduce, Recycle, Reuse', but it was not easy for us as we had to decode the size of the logo to be drawn on the ground, and the number of people that we need to assemble such that the formation conveyed this good message. The final design measured 45ft x 75ft.

Definitely the output was impressive! Take a look at the Drone shot below!

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